How do I know what content to post on Instagram?

Refreshing ideas to spark your IG feed.

If one word became popular in this pandemic era, it would be ‘burnout’. As most of us work from home, coming up with creative ideas for content can seem like a mammoth task. On top of that, there is a growing body of data suggesting that influencers are struggling with social media burnout. So, getting a set of tips on what content to post on Instagram would be the perfect refresher to your social media journey. So, let’s dive right in!

Table of Contents

Fun (and actual) facts

Despite being viewed as ‘boring’ by many, facts have an innate ability to arouse curiosity and inspiration. People like to think they are rational and logical, and numbers of statistics allow us to achieve that. So, you can share some light-hearted titbits about your operation with your followers to give them a dose of Instagram inspiration. Even something evident as the number of followers you’ve gained and how you’ve achieved this is likely to be engaging.

Show a tutorial

Social media is all about sharing knowledge around freely. Showing how things are done in an easy-to-follow step-by-step guide attracts new followers while keeping the existing ones informed. For example, most food accounts on Instagram share recipes with great photos of the dishes. Businesses with products can adapt this technique for almost any account type. For instance, if your business is fitness, you can perhaps share a video guide on improving back muscles. In short, the possibilities are endless.

Do an AMA

AKA “ask me anything”. These prompt type posts generally have a higher engagement rate than most posts. It gives the followers the direct opportunity to interact with you and ask questions relating to you and your brand. As the title suggests, the scope is unlimited, so exercise caution when you provide answers as you do not want to put off existing followers. But, of course, you do not need to answer every question!


We all love freebies. And it’s a great way to keep your audience coming back when you introduced a free giveaway every once in a while. But before you offer anything, you need to plan its relevance to your business smartly. Ultimately, you want to promote something of value to you as well as your followers.

As a result, giving away may not be the best option for every business. For example, if you are a fitness coach, there is no product to give away. However, you can collaborate with other brands by endorsing and giving away their products.


Again, this is not a new feature on Instagram. However, IGTV is a great place to share your long-form videos or even tutorials with follows. With extended playback times, you can provide a lot of insight and detail about your brand. Also, IGTV is a great place to share customer experiences and feedback. You can also record interviews or video reviews and upload them to IGTV.


Keeping on the video theme, Reels are the relatively new addition to IG. In 30 seconds, you can provide humour, inspiration or just about anything with your audience. Keep things clear and easy to follow to increase the engagement levels. It is a common mistake to ‘rush’ the 30 seconds, leaving the viewer confused.

Create a photo collage

Your page is reflecting parts of your brand identity. However, creating a photo collage on your Instagram page may be a little tricky if you do not have the right tools or skills set. Luckily, Instagram has its app to help you create the collage of your choice. If you want to be creative and like to have extra artwork to boost engagement rates on your feed, you need professional software like Photoshop.

Still want more ideas? We have a ton of other ideas that might be the best match for your brand and audience. Why not give is us a shout and see how we can boost your Instagram followers?